"“as a branding and marketing tool, nothing is more powerful than putting the brand’s logo, colors and details in the palm of the customers hands." Julie Waldman, CEO, Digital Footsteps

Technology for Tourism – Digital Footsteps Releases
Private-Label Mobile Tour App

Branding, marketing and revenue in the palm of your hand

Posted by Julie Waldman
January 9, 2013 (Orange Park, Florida) – Digital Footsteps, Ltd. has unveiled a new mobile touring application for iPhone and Android mobile devices that offers a richer multimedia experience, incurs absolutely no roaming fees and does not require an Internet or Wi-Fi connection to be fully functional. And, technology is not the only thing that makes the app unique. This initial release of Digital Footsteps’ app is being marketed to the corporate consumer rather than the end-user.

According to DF’s founder and CEO, Julie Waldman, “mobile technology for tourism is changing the economics of the travel and tourism industries and we believe that catering to the needs of the consumer through the service providers is a win-win for us, our customers and the end-user.”

No Internet Apps

The “no internet apps” solution, offers real-time, point-to-point audio and visual navigation, on-site customization, multimedia (including text, graphics, audio and video), full functionality without the Internet or Wi-Fi, and much more, can be completely branded for any business, non-profit and/or organization. Again, according to Waldman, “as a branding and marketing tool, nothing is more powerful than putting the brand’s logo, colors and details in the palm of the customers hands in the form of a value-added service that enriches their travel experience.” For any reservation-based business, the app can include a “booking” button that links directly to the company’s booking page.

In addition to the marketing and branding advantages, Digital Footsteps’ business model, which includes location-based advertising, can generate new revenue streams for the company and need not entail any upfront costs.

For a short video on Digital Footsteps’ new mobile tour app, please watch the video below and visit:
http://digital-footsteps.com

For additional information, please contact: Mark Sloman, VP, Business Development, 202-552-1037,
marks@digital-footsteps.com